You can stuff as much raspberry up your nose as you want

Retronasal olfaction can heavily influence how something tastes. In experiments, Katz says that changing the scent someone inhales while eating can change how they perceive the flavor, even if the stuff in their mouth is otherwise exactly the same. But while scent is a huge part of taste, it is not a replacement for it.

“Smell changes taste, but taste isn’t just whatever smell tells it,” Katz says. “You can stuff as much raspberry up your nose as you want, that’s not going to make you taste raspberry.”

— Wired does not like the Air Up water bottle (remember those?); read more in Review: The Air Up Water Bottle.


Leave a Comment

Your email address will not be published. Required fields are marked *

Thursday scent of the day 5/30

Happy Almost-Friday! It’s also National Mint Julep Day. Birthdays: Countee Cullen, Benny Goodman, Colm Tóibín. What fragrance are you wearing? I’m in Kenzo Air for

Read More »

The daily lemming

In case you still haven’t found your perfect luxury laundry detergent: Eau De Lessive Edition Mimosa from BDK Parfums. “Delicate and powdery, the Edition Mimosa

Read More »
Shopping Cart