Understated brilliance

The premise of power perfumes in the eighties was intertwined with that of power dressing—they were a way for women to claim their space, portray their monetary success and show those around them they meant business. […] But in 2024, the very definition of power has changed for a huge number of women—many are wanting to embrace the power of understated brilliance.

The power perfumes of 2024 aren’t Armani power shoulders, they are beautifully cut Calvin Klein suits. They are clean-smelling, crisp and fresh, but they are also complex, commanding of attention and ooze expense.

— Read more in The power perfumes of 2024 don’t scream, they whisper—these 7 scents know how to command a room at Marie Claire UK.


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