In more recent years, before starting to develop my own scents, I played around with lots of different perfumes, never quite finding my signature one. But what is interesting is that when I investigated fragrances that I have been drawn to over the years, they have all been Jerome creations. It was why I was adamant that I wanted to collaborate with him for my fragrance collection.
They have all been Jerome creations
That’s also why he’s not a fan of consumer testing. “It’s a tool, but it’s about how you use the results,” he says. “Some clients