They bought stuff

When Dallas Pratt worked at an outpost of Aesop in an outdoor shopping mall outside Chicago, one of her and her co-workers’ favorite ways of drawing in new customers was making a concoction they called “sidewalk tea”. They would put a few drops of scented lotion in a cup of hot water, and then they would pour it onto the slab of concrete outside the shop. As the water evaporated, the smell of the lotion would fill the air.

“It drew people in,” Pratt tells me. “They asked questions. They spent time.” And, crucially, they bought stuff.

— Read more in ‘It’s the brand speaking to you’: the scent firms making smells for Subway, Abercrombie and more at The Guardian.


Leave a Comment

Your email address will not be published. Required fields are marked *

The daily lemming

From Nest, new Body Mists in Balinese Coconut, Indian Jasmine, Madagascar Vanilla, Seville Orange and Turkish Rose. “Discover a fun, new way to scent and

Read More »

Floral Bouquet

Part of how we experience the way something smells has nothing to do with our nose. Meg Michelsen, a professor of marketing at Longwood University,

Read More »
Shopping Cart