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They all want it

“It’s like a status thing right now — they all want it,” she said. “Just like the girls want this high-end skin care and body care, this is like the boys’ version.”

Teenage boys have long turned to mists and sprays to drown out the first whiffs of puberty, but some even younger adolescents — whose parents have the cash, that is — are now becoming infatuated by designer colognes with price tags in the hundreds of dollars.

— Read more in When Did Teen Boys Get a Nose for $300 Cologne? at The New York Times.

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