fbpx

The lucrative Chinese market

Beauty giants are making sure that the brands in their portfolio are entering the lucrative Chinese market and investing in up-and-coming domestic brands specializing in specific sectors.

This trend showcases global beauty firms’ optimism about the long-term development of China’s beauty market. But instead of seeing the Chinese market simply as a sales growth engine like in the past, they are now paying more attention to the emerging brands that can tap into segmented needs as the market matures.

— Read more in Why is Estée Lauder investing in Chinese perfumer Melt Season? at Jing Daily.

4.5/5

Leave a Comment

Your email address will not be published. Required fields are marked *

The daily lemming

From Acqua di Parma, the Chapeau candle(s) in Luce di Colonia: “Inspired by both Acqua di Parma’s famous fragrance bottle and the hats that give

Read More »

Friday scent of the day 7/12

Happy Friday and happy Simplicity Day (aka Henry David Thoreau’s birthday). RIP Shelley Duvall. Our community project for today is Cologne part 2: wear a

Read More »
Shopping Cart