Niche perfumes, or what Chinese shoppers refer to as “salon scents,” are having a moment as younger consumers look to stand out from the crowd.
Even though global players such as Chanel, Dior and Hermès still dominate the market, niche perfume brands such as Documents and To Summer have captured a new crop of shoppers who crave scents that reflect Chinese traditional culture, which is in sync with fashion trends like New Chinese style.
— Read more in Niche Perfume Brands Are Capturing Chinese Shoppers with Scents That Create a ‘Persona’ at Women’s Wear Daily via Yahoo.
