“Introducing perfect intense, the new fragrance from Marc Jacobs. A new icon in the perfect portfolio, perfect intense is a rich, golden, irresistible scent that celebrates unapologetic self-expression. Like the original fragrance that launched globally in july 2020, perfect intense is inspired by marc jacobs’ personal mantra: “I am perfect as I am,” which is symbolized by a tattoo of the word “perfect” on his wrist. An uplifting ode to individuality, perfect intense explores a new facet of self-love, encouraging everyone to celebrate and revel in the powerful beauty of being real, being bold, and being #perfectasiam.

The original perfect campaign called for self-love and self-expression. now, perfect intense invites you to share and celebrate your individuality with confidence and cheer.  The new print and digital campaign is a joyful illustration of authentic originality – with a touch of golden glamour. Starring an inclusive cast, the imagery features a multitude of talent from differing backgrounds, ages, body types, and genders – all dressed in an eclectic mix of marc jacobs collection and vintage evening wear. Shot in london, renowned fashion photographer Juergen Teller and creative director Katie Grand returned to the Marc Jacobs set, reimagining the campaign in a celebratory, intensified light. The result is a lavish collage of portraits and vignettes that highlight the contrasting beauty of the cast and showcase their unique, distinctive personalities through meaningful #perfectasiam storytelling stills and video.