The idea is to “understand how a house like Dior creates a perfume,” said director Matthieu Menu, who came up with the idea after speaking with Olivier Bialobos, Dior deputy managing director in charge of global communication and image. “It is to understand how many people, how much time it takes to build [a perfume]. Each time we shot, I understood something [new].”
Menu was interviewed with Kurkdjian by WWD Thursday evening, just before the premiere at the Grand Rex, where spectators were provided with six scent strips to sniff at specific moments during the hour-long film.
— Read more about the movie Inside the Dream (expected to be available on Prime Video) in Documentary Delves Into Making of L’Or de J’Adore Fragrance at Women’s Wear Daily via Yahoo Life.