But it’s difficult to ignore that lately, “gatekeeping” is being used increasingly in the context of perfume. On TikTok, the phrase “gatekeeping my perfume” has 32.7 million views and counting. A quick scroll serves up videos in which perfume lovers are reluctant to divulge the name of their signature scent, while a handful of others question the notion of keeping it under wraps.
— Read more in Why Do People “Gatekeep” Their Perfume? An Investigation at Refinery29. Hat tip to Helen!