Gatekeeping my perfume

But it’s difficult to ignore that lately, “gatekeeping” is being used increasingly in the context of perfume. On TikTok, the phrase “gatekeeping my perfume” has 32.7 million views and counting. A quick scroll serves up videos in which perfume lovers are reluctant to divulge the name of their signature scent, while a handful of others question the notion of keeping it under wraps.

— Read more in Why Do People “Gatekeep” Their Perfume? An Investigation at Refinery29. Hat tip to Helen!


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