We invited participants into our sensory laboratory at Auckland University of Technology. Each person was exposed to the smell of mixed herbs while shopping in a virtual supermarket. Shoppers purchased more wholesome baskets of goods when exposed to the herbal smell compared to the non-herbal smell (baked goods).
— Read more in Dollars and scents: how the right smells can encourage shoppers to buy healthier foods at The Conversation.
June is drawing to a close…don’t forget to rabbit on Monday! (And don’t forget Donatella will drop by on Wednesday.) We’re easing into July with
Prada has launched Paradoxe Virtual Flower, a new fragrance for women. Paradoxe Virtual Flower is a flanker to 2022’s Paradoxe… Read the rest of this
The latest Lush x Community drop: Shower Gels. “We asked our Lush Community which scents they’d love to have in a shower gel and these
We invited participants into our sensory laboratory at Auckland University of Technology. Each person was exposed to the smell of mixed herbs while shopping in
It’s Friday, National Paul Bunyan Day, Tau Day and Henry VIII‘s birthday. Our community project for today: we’re off to England! Wear a perfume that
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