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Exposed to the smell of mixed herbs

We invited participants into our sensory laboratory at Auckland University of Technology. Each person was exposed to the smell of mixed herbs while shopping in a virtual supermarket. Shoppers purchased more wholesome baskets of goods when exposed to the herbal smell compared to the non-herbal smell (baked goods).

— Read more in Dollars and scents: how the right smells can encourage shoppers to buy healthier foods at The Conversation.

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