Does not resonate in 2024

But the juice of 1947, of course, does not resonate in 2024—and it’s for this reason Francis says that the original Miss Dior is not for sale today. “You don’t want to wear clothes from 1947, and it’s the same for perfume. No one wants to smell like their grandmother, but [in the same as fashion] you can keep the ideas, philosophy or structure and reshape it to make it more relevant.”

—  Read more in Francis Kurkdjian just reinvented Miss Dior—and I was one of the first to smell the new perfume at Marie Claire.


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