Different people can have varying perceptions of the same scents and odors, for instance perceiving the same perfume as “fruity” or “musky.” Studies have suggested that the ways in which the same odors are mapped in the brain of different individuals are highly flexible, particularly compared to visual stimuli, which are typically represented similarly.
— Read more in Study sheds light on the neural underpinning of subjective odor perceptions at Medical Xpress.
That’s also why he’s not a fan of consumer testing. “It’s a tool, but it’s about how you use the results,” he says. “Some clients
It’s another Monday, plus National Cookie Day. Birthdays: Rainer Maria Rilke, Jeff Bridges, Jay-Z. What fragrance are you wearing? I’m going to be traveling most
It’s the first weekend in December, plus Saturday is National Fritters Day, the International Day for the Abolition of Slavery and Britney Spears’ birthday. Sunday
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Italian niche line Profumum has launched Gioiosa (Joyful), a new fragrance… Read the rest of this article »
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