Sephora’s success was not foretold. Indeed, a 1998 New York Times article posed these questions about the store-in-process: “Will women buy as many products if they are not heavily pushed by sales clerks? Will customers appreciate the freedom to wander and try things out at whim?”
The answers, of course, were yes and yes.
— Read more in Opinion: Shopping for perfume is returning to its roots at CNN.