We like to use the word ‘fresh’

And here is the narrative difficulty with Ms. Sevigny’s promotion of a rose fragrance: The scent is often associated with grandmothers.

“We like to use the word ‘fresh,’” said Ms. Sevigny, who wore rose fragrances by Comme des Garçons and Hermes for years before developing her own with her friend Alia Raza, the Régime des Fleurs founder, in 2019.

— Actress Chloë Sevigny on her fragrance, Régime des Fleurs Little Flower. Read more in Chloë Sevigny Finds Middle Age ‘Tricky’ but Loves a Scent Associated With Grandmothers at The New York Times.


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