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The store is bustling with people on a mission to design their own fragrances

The store is bustling with people on a mission to design their own fragrances. I’m here on perhaps the weirdest, and definitely most pungent, assignment I’ve ever gotten at NPR: to make a signature scent for Morning Edition and Up First.

The process at Olfactory NYC requires a lot of sniffing, and with the help of a personal scent-ologist, customers leave the store with a personalized bottle of perfume for $85.

— Read more in We designed a ‘Morning Edition’ fragrance – and learned why perfume sales are up at NPR.

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