The realm of fruit-forward compositions

On the heels of last year’s cherry perfume craze — propelled in part by Tom Ford’s viral Lost Cherry fragrance and its woodier counterpart, Cherry Smoke — brands are delving deeper into the realm of fruit-forward compositions.

While Spate forecasts cherry fragrances will remain a distinct frontrunner through 2024, it has also tracked year-over-year search growth of 60.4 percent for peach perfumes; 39.2 percent for citrus fragrances, and slightly lesser — but still significant — growth for mango and coconut perfumes.

— Read more in Fruit Perfumes Are the ‘It’ Fragrance Trend for Spring at Women’s Wear Daily via Yahoo.


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