Some level of emotional response

Anytime we smell anything, it elicits some level of emotional response, whether it be just a vague, “I kind of like this, I kind of don’t like this.” And it can go as deep as triggering the traumatic flashback for someone with PTSD, to bringing us to a state of sublime calm and joy or ecstasy or whatever the case might be just as a function of what that particular scent means to us as a function of our prior association with it and the emotion that is grounded to it.

— Read more in Ten Minutes with Rachel Herz: On Smell at MoMA.


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