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Setting new records

While we had expected Burberry Goddess to be a major blockbuster, the launch results are exceeding all our expectations and setting new records, fueled by a winning juice and disruptive market activations across all touch points. Burberry Goddess is the biggest launch in Coty’s history, becoming the number-one fragrance launch in many markets and resonating with consumers across all regions.

— Read more in Coty Beats Wall Street Forecasts in Q2 at Women’s Wear Daily via Yahoo! Life.

4.5/5

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