Five times more

“Usually, the available palette [the ingredients that perfumers work from to formulate a fragrance] of a perfumer is between 1,000 to 2,000,” explains [Calice] Becker. With the ability to “think” of nearly 5,000 ingredients from around the world — from Haitian vetiver to Laotian benzoin — Carto’s knowledge is five times more than what a human perfumer could even fathom. Using Carto’s visual “Odour Value Map,” perfumers can blueprint innovative combinations and instantly transform them into fragrance samples with the help of a robot.

— Read more in The ChatGPT of Fragrance Has Arrived at Allure.


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