Munnar, a hill station in the southwestern state of Kerala, is one of India’s largest tea producers. Ensconced in the Western Ghats mountain range, the town is surrounded by plantations that cascade down the hills and hide in misty ravines. I was in Munnar for my honeymoon, and my recollections of long languorous walks around the tea gardens, the tolling church bells, and the opulence of flower garlands at the Sri Subramanya Temple are laced with the scent of tea leaves. Crushed in my fingers, they smelled green and tannic; when carried by the morning breeze, the aroma resembled violets and driftwood.
The fragrance of tea has captivated many perfumers, but it was Jean-Claude Ellena who created the tea accord that became a trendsetter. Today it’s known as Bulgari Eau Parfumée au Thé Vert. Curiously, the fragrance wasn’t meant to make a big splash. When the Italian jewelry house of Bulgari approached Ellena, they were merely looking to offer a perfume in their boutiques, an elegant addition to their collection of adornments. Meanwhile, Ellena had a sketch of a fragrance that his other clients deemed a bit too innovative. It was an etude evoking the aroma of tea, and it was perfect for Bulgari. However, as soon as the house started offering Eau Parfumée au Thé Vert in its boutiques, it drew so much attention that Bulgari had to stage a wider launch.
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